Hello everybody,

If this is your first time landing on our blog, we hope you stick around and read more of our other blog posts, If you are a regular boo, we are happy to have you back.

Just how important is video content in terms of your social media success, you ask? In a word, “very.”

Have you been trying to incorporate videos in your social media strategy? Then you should be creating a video driven content strategy, on this subject matter Yellow Ray is hosting a Content creation masterclass on the 23rd of July, for sign up details and more, visit our Instagram @yellowraydigital.

For your strategy to succeed you must first figure out who you’re trying to reach. You need to know who they are, what motivates them, what channels and modes of communication/social media channels they prefer, and what will be most beneficial to them about connecting with your brand. If you are wondering how you can go about it, here is a a guide when creating a video driven strategy.

1 . Know Your Audience

When creating video content, the first steps you should take is defining and researching your audience. This is crucial because content alone, no matter how good, will do little if it doesn’t reach the right people.

You need to know and understand who you are talking to, and to do so, you will need information that ranges from demographics (age, gender, nationality, etc.) to preferences, personal interests, values, likes, and dislikes. Your video driven strategy will be more successful if you understand your target group. You can increase brand awareness, build trust and loyalty, as well as drive sales/engagement by identifying and engaging with your target audience on social media.

2 . Design & Define The Goal

Your video strategy must reflect the goals of your brand or business needs. In this regard why are you incorporating videos in your strategy? Well, because:

• Build brand awareness. Which will in return earn you post reach, audience growth, and potential reach or simply good engagement.
• You want to share more videos because you want to manage the reputation of your brand.
• Drive traffic to your website for product and service awareness.
• Improve community engagement.
• Deliver customer service.
• Brand yourself seriously in your niche.

3 . Make It Clear What The Video Is About

If you want to get more views for your videos, obviously, you should provide enough information for people to decide whether they want to watch it or not. You can’t risk posting half-baked videos or Instagram reels that lack necessary information, humor and precision. Aside having a title, the video must be well captioned to tally the action that is been presented. This way you give viewers all the content in a text format, then they can skim read first, then watch if they prefer to do so. It is important to also add a clear call to action to get the most out of your video.

4 . Choose Your Social Platforms

To engage even further, you need to find the right distribution channels and deliver your content to the perfect audience. In other words, uploading your videos on multiple platforms. Use your video on your website, upload on Instagram and repurpose on TikTok or vise-versa. Share on Facebook, LinkedIn and Twitter. Share a snippet on your WhatsApp status and direct people to the full video. Upload on YouTube and or embed video in your emails as you send your newsletter. When you do this you maximize on video reach and impact hence increasing your return.

When all of the above are down accordingly, then you have successfully incorporated a video driven strategy. Now engage with your viewers or followers, reply to their comments so they feel seen and heard. Continue to analyze video performance to help guide you in your next set of videos.

Don’t forget to subscribe to our monthly NEWSLETTER for exciting tips and information.

See you in the next blog!