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Have you been trying to boost your social media engagement? If yes then you need to consider the right kind of content to share that will bring you the most value. By value, we mean a return on investment (ROI). In other words, you want to invest in content that will provide a return on the money/effort/energy you spend. Otherwise, there’s little point in investing in social media content or management.
Because we want to help your brand or business’s engagement, here’s the type of content you should be sharing to delight your audience and bring the most value to your brand/business.
1 . Video Content
There is absolutely no reason as to why you shouldn’t be sharing video content on social media platforms, especially Instagram. Video (content is available in form of reels, stories, Instagram videos and Lives) content helps increase user understanding of your brand, products, and services. If you are still doubting the need to post video content, here’s why you should think again;
- Video content will help you reach your audience.
- It will accord you the opportunity to tell your story.
- Its return on investment (ROI) is hard to beat.
- It’s uniquely effective to build audience trust and loyalty.
In recent times, Instagram reels have taken center stage proving their ability to earn users massive engagement.
2 . Carousel Posts
Having to choose just one picture to showcase an important event or a product may seem a little unfair. After all, you may want to display various moods of the overall experience. Similarly, for your products, you may want to share product variations including different colours, patterns, or sizes. That’s where Carousel posts on social media especially Instagram can come in handy. They enable you to highlight the best features of your lifestyle, event, product/services in full glory.
With the Carousel feature, you can post multiple images and videos in a single post. Instagram allows you to post up to 10 photos and videos together. You can think of it like an expandable folder. In some ways, it’s also like a slideshow.
In Carousel posts, you can edit each of these photos or videos individually or with the use of a common filter for all the media files. But since it’s considered as a single post, you’ll have to use a single caption and location for all of them. When you publish a Carousel post, your audience will see a set of dots under the imagery.
3 . Product & Service Posts
Social Media should be your best friend to easily promote your services and products. By now, nearly every online business owner knows the capacity of Facebook. Facebook should be your online directory to house your business contacts, products, and services. Facebook also enables you to run paid promotions to help with brand awareness, and boost sales and overall engagement.
To maximize on product and service posts, Twitter and Instagram also effectively help you promote your brand/business. Instagram allows you to own a business account with analytics to help tract your progress easily. For higher return, It is important to invest in good quality product and service content.
4 . Live Streams
Video provides some of the highest engagement on social media. It’s an interactive and appealing method to push content out and grab the attention of your target audience. Video content is a win-win for everyone.
Facebook and Instagram Lives allow users to share live streaming videos via their smartphones/mobile devices instantaneously. This has its perks for several reasons; your audience can access valuable information immediately, and you can create a stronger relationship with your followers, and reach a broader audience. Live videos are a way to connect with your audience on a more intimate level because it allows them to interact with your business in real-time. This creates a seamless trust and loyalty between brand and consumer.
Live videos give a sneak peek into who you really are and can help to humanize your brand in an authentic way.
5 . Behind The Scenes
Sharing behind-the-scenes content is an amazing way to build your brand via social media. It gives people an inside look into who you are and what your brand represents. And it builds a connection with your target audience that you need if you want your brand to succeed in the long run
The key to creating this kind of content (and doing it right) is knowing what to post! Here are some creative behind the scenes ideas to get you going;
- Showcase your personality.
- Give people a look into your life.
- Provides updates on projects you are working on.
- Share your personal interests and hobbies.
- Show your audience your team
- Show your content creation process
With the ideas above, we hope you are ready and set to create quality engaging content that will spike up your engagement. Pay attention to each detail and execute it correctly.
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See you in the next blog!
