It’s been five years of Yellow Ray digital and we’re so excited and filled with gratitude. Our journey, which began in June 2019, has been nothing short of remarkable, filled with significant milestones that have shaped us into the thriving digital marketing agency we are today.

2019: The Beginning

Our story officially started in June 2019 when Yellow Ray Digital was born from a shared vision of delivering exceptional digital marketing services. Later that year, we hosted our first workshop, setting the tone for our commitment to education and community engagement right from the outset.

2020: Building Our Foundation

In 2020, we launched our official website, a pivotal step in establishing our online presence and showcasing our capabilities to a broader audience. This year was all about laying the groundwork for our future endeavors.

2021: Growth and Expansion

2021 was a year of tremendous growth and milestones for Yellow Ray Digital. In January, we welcomed our first employee, marking the beginning of our journey as an expanding team. We moved into our own office space, creating a dedicated environment for creativity and collaboration.

Our reach expanded internationally as we managed our first international client, demonstrating our ability to compete on a global scale. Additionally, Adele and Beliya achieved Meta certification, furthering our expertise and credibility in the digital marketing space. We also ventured into the training arena, sharing our knowledge and empowering others to succeed in digital marketing.

2022: Educational Partnerships and Team Expansion

In 2022, we partnered with UNILUS to launch a digital marketing course, highlighting our commitment to education and the development of future digital marketers. Early in the year, we welcomed our first interns and junior associates, nurturing new talent and expanding our team.

2023: Launching The Academy and Fostering Creativity

May 2023 marked the launch of The Academy, a community of creatives founded by Yellow Ray Digital to provide a supportive space for creatives to connect, learn, and grow. We collaborated with Discover Zambia on a city-to-city masterclass, furthering our reach and impact.

We also hosted our first creative mixer under The Academy, bringing together a vibrant community of creatives to share ideas and foster collaboration. These initiatives reflect our dedication to not only growing our business but also giving back to the creative community.

Looking Ahead: 2024 and Beyond

As we celebrate our five-year anniversary in 2024, we are proud to be a growing team of eight passionate and dedicated individuals. Our journey has been fueled by our commitment to excellence, innovation, and community. Looking ahead, we are excited about the future and the opportunities it holds. We will continue to expand our services, foster new partnerships, and support the creative community through The Academy and other initiatives.

Thank you to everyone who has been part of our journey so far. Your support and trust have been instrumental in our success. Here’s to many more years of growth, innovation, and collaboration.

Stay tuned for more exciting updates and join us as we continue to make digital marketing magic!

Written by:  Shulamite Hasiciimbwe