Hello Everybody,
In the context of social media, content pillars are a set of themes or topics that your brand can use to create posts. Content pillars for social media act as a hub to keep your content strategy streamlined for your audience.
The use of content pillars helps facilitate planning and organising your content as well as letting your audience know exactly what you do and how you can help. It can also assist you in resisting internal pressure to produce material that is inappropriate for your audience or distribution channels.
To help you create content pillars, look at your analytics. Analyse which posts tend to do better than others. Take a deep dive and run an audit or ask your audience in form of a poll so you can gather information on what content they’d like to see from you.
To elaborate further, here are three key reasons why having content pillars helps build your brand on social media.
1 . They Make Planning Easier.
Having clear and concise topics to talk about helps you to plan your content more efficiently and cohesively giving you more lead time to gather stories, case studies, source statistics etc. When you organise your content pillars, you will most likely not run out of things to talk about or the type of content to create because each month you will be guided accordingly.
2 . Content Pillars Strengthen Your Brand.
Content pillars can help you to create consistent content that is aligned with your strategy. Consistent, quality content helps strengthen your brand as the content you create is recognisably yours. Having specific themes that each post or piece of content should fall into, makes it much easier to create meaningful content, instead of just playing guessing games and creating purposeless posts as a result.
If you are a Beauty influencer the following should be part of your content pillars;
- Product reviews.
- Get ready with me.
- Skincare.
- Do’s and Don’ts of?
Always make sure as you are guided by your content pillars, your content should include call to actions (CTA’s) to keep the audience engaged.
3 . Content Pillars Make your Content More Balanced.
Take a look at one of your social media accounts. How often do you talk about the same thing or include a call to action in your post? Have your last three Instagram or TikTok posts all been about beauty or perhaps baking?
As content pillars weren’t brilliant enough, they also help speed up the content ideation process since your ideas are already focused on specific themes and topics. Content Pillars will be your map to guide you through your content strategy hence you will have a system in place that will work for you offering you balance. You will still be able to do other stuff while knowing you are guided by a working schedule and this will not hinder your consistency on social media.
In ending, content pillars will help your brand achieve that all-important tone of consistency on different social media platforms. This helps to give your brand a strong identity on social media since you’re creating content that recognisably belongs to you.
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See you in the next blog!
