Perfecting your Instagram aesthetic should definitely be #1 on your social media New Year’s resolutions. If you are not thinking of your feed theme or an overall Instagram aesthetic in your social media marketing, then you are missing out!
Instagram (or “Insta”, thank you fellow millennials) has rapidly become an essential online social media tool for artists, influencers, travelers, bloggers, creators and business owners, just to mention a few. Having an Instagram account is not just about having a great looking feed. It is about the kind of posts you want to share, its about deciding the color palette and figuring out how you want your audience to feel about your feed.
Now that you have some ideas of Instagram aesthetics, you can adapt and make your own! You’ll need to make sure your posts have a consistent look for that cohesive Instagram aesthetic you are aiming for. If you are wondering how you can achieve or revamp your Instagram aesthetic, here is a five-step guide to help you succeed;
1. Know Your Audience
You want to be clear who your audience or customers are, this will help you in creating an Instagram feed aesthetic that appeals to you and your audience. A good-looking feed aesthetic will get your audiences reading your captions, scrolling down to revisit your old content and sharing your content in their stories.
A well laid out Instagram feed is the best way to grow your following and show off your unique brands style and tone. Understanding your audience is key in planning, designing and curating your feed aesthetic. Your feed is the first thing a visitor sees when they land on your profile, so its important to make a good impression.
2. Choose A Consistent Color Scheme/Have A Theme or Keep Your Feed Clean With Similar Filters
The best way to create a cohesive Instagram aesthetic is during the editing process. Instagram is all about clean quality pictures hence choosing the same filter or set of filters will help you keep your photos looking consistent and fit together. Editing apps can help you achieve a clean aesthetic with ease, apps like lightroomand presets on VSCO or simply simple in belt editing techniques and simple techniques like taking your photos at the same light ambience can get the job done!
Get comfortable exploring editing apps and techniques and develop your own editing sequence for that signature style.
3. Plan Ahead
Once you’ve nailed your colors and editing style, it’s time to plan out your Instagram feed. You want your Instagram page to look thoughtful and professional and planning it out is the way to go.
When you plan out your feed, you’re able to see what posts look best next to each other and what posts don’t. You’ll be able to tell where you need another hit of your brand’s dominant color, and where you could stand to add a lighter hued photo to the mix. This may sound like a time consuming task but planning your feed actually saves you time. Free tools like Planoly let you drag and drop without posting until you are ready and give you the picture of how your feed will look like once you post.
4. Maintain Your Aesthetic In Your Instagram Stories
It is important to also craft out your Instagram stories. Creating cohesive Instagram stories are a great way to build your brand and keep your followers coming back for more. This can be as simple as using the same Instagram font all the time, or using brand colors when using text or drawing tools. This is very important for brand growth and the audience feels more connected to a business/brand that has set a cohesive tone on their feed and their stories as well.
5. Take Inspiration From Others
Now that you know how to develop your Instagram aesthetic, its time to get inspired. Yellow Ray is a Digital social media agency that offers the following services; Social Media Management, Branding, Masterclasses, Coaching, Creative direction, and many other services. The Yellow Ray Instagram page sells its services but also showcases its employees lifestyle and personal abilities, client testimonials, illustrations, creative product shots and so on
Key Takeaway: Don’t stick to one type of content. When you use a cohesive color palette, you can share an assortment of content types and themes. When you know exactly what colors represent your brand best, incorporate them into the rest of your page.
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