Instagram Stories help you connect and engage with your target audience in an authentic way to build relationships that increase customer loyalty. You probably follow your favourite brands/accounts because of their stories, this is because it makes you feel more connected to what they do. In fact, the Instagram Story feature was built to help brands share quick photos and videos with their followers to highlight what makes them unique.
The question then is how can you be creative with your Instagram stories. What kind of stuff should you be sharing on your stories? How do I make my Instagram stories interesting? Instagram stories should always be fun, interesting and informative. Here are five fantastic ideas for your next Instagram story post.
1 . Use Story Telling To Sell Your Products Or Services
Tell your audience the background story of your products/services. Your audience loves to feel connected to you and your story. Using story telling to create hype and relatability around your brand will increase your engagement and sales because your audience will most likely be willing to trust you and what you do.
When it comes to storytelling, it’s important to let your audience know what sets you apart from your competitors. Tell them how you started your business and why you started it. Tell them about the challenges you faced along the way and how you overcame them. People love stories and they want to know the backstory of your product or service. Use polls to hear more of what your audience has to say. Go live on Instagram and us their questions to create more stories on your Instagram.
2 . Share A Quiz, Question Or Poll For Further Engagement
Instagram Story Ideas don’t need to be limited to promotion or people. You can have fun with them and post something funny, engaging or light-hearted. This is where the question sticker and quizzes come in. Share quizzes and polls around:
- On trend topics.
- Let your audience pick what’s better: This or That.
- Use quizzes with multiple choices to either know what majority are saying or if they know the right answer to what you are asking.
- Use the question sticker and have fun with it. Eg. ask fun questions such as, Do you like pineapples on pizza? Leather in summer?
- Use a quiz or poll to get feedback on a product or idea – your audience loves to help!
3 . Share A Motivational Quote
People love motivational quotes. Such content is short, witty, eye-catching, and can be very relatable to help everyone find much-needed inspiration and positivity. Motivational quotes help you to;
- Connect with your audience’s emotions.
- Increase engagement.
- Inspires your followers
By sharing relevant quotes to motivate your followers, you boost engagement and encourage them to share your content with their friends.
4 . Share Behind The Scenes Action
Part of the beauty of Instagram Stories is that they don’t have to be big, polished productions. From event photos to “a day in my life” content that highlights your typical routine, your audience loves to see behind the scenes action of your photoshoots, cooking steps, makeup routine, baking steps before the reveal. There’s something about BTS content that we humans just love! Give your followers a glimpse into what goes on in your life, work environment or events that you attend.
5 . Start An ‘Add Yours’ Instagram Story Thread
One new feature you may have seen lately is the “Add Yours” Sticker. This sticker showcases a photo and allows viewers of that Story to re-use the same sticker. The viewer can then add in their version of the prompt. The more this sticker is shared, the more it grows. Using this sticker helps your engagement and may help you tap into a new audience hence have fun with the prompts and share it with your audience for them to tap in.
With the above information and tips, simply utilize these Instagram story ideas and you will never run dry of story content!
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See you in the next blog!
